Client: Actelion www.janssen.com/pulmonary-hypertension/
Chief Creative Officer : Toby Pickford
The look deeper print and digital awareness campaign was designed to show the plight of people living with pulmonary arterial hypertension (PAH), and elevate the urgency to identify patients by driving them to the suspect ph educational website.
The brief was to create a computer generated image of a woman lost in a forgotten underwater world. Model was rigged and scene animated. To be released soon.